Marketing Manager

Job Summary

The Marketing Manager is responsible in developing and executing on marketing strategies to meet consumer needs and maximize profits. Integral to a company’s success. Manage internal teams, craft promotional messaging and products, and work to publish or distribute them to the public via media, advertising, and social media.

Duties and Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Works within the department budget to develop cost-effective marketing plans for each product or service.
• Provide support, orientation and  trains new employees and marketing staff members.
• Performs additional tasks and duties as assigned by Superiors.

Reporting to:

• Marketing Director

Supervises:

• Marketing Team

Qualifications:

Education:

• Required
• Bachelor Degree in Marketing, branding, communication Management.
• Desirable

MBA Master of Business Administration.

Experience:

• Required
• Minimum of 8 years’ experience similar to the role in healthcare organization.
• Proven experience developing marketing plans and campaigns.

Competencies & skills:

• Excellent interpersonal communication skills, fluent in English.
• Competent managerial and working knowledge of computer systems.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Knowledge of marketing management, team leading, solving problems.
• Proficiency with online marketing and social media strategy, and branding.
• Excellent leadership, communication, and collaboration abilities.
• Ability to select, develop and motivate personnel.